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Green Book October 2018

Remember Your First SELL?

We’ll never forget the first time we read a SELL recommendation for a stock. It was nearly 30 years ago and we were two weeks into our first job with a small equity management firm. The internal memo cited several reasons for the sale that perplexed this rookie analyst—including booming new orders, a record backlog, recent increases in selling prices, and a big dividend hike to boot.


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